We’ve spent the last few years watching cocktails rapidly evolve and seeing our friends and colleagues open up to the new resurgent cocktail movement. We are now entering a new paradigm in how we drink (and think about drinking) and SFM is dedicated to helping it grow and helping define its parameters.  Having noticed a void in how cocktails are perceived, events are executed, and how bartending is learned, SFM has dedicated itself to defining innovative events and executing them in awesome new ways.

The founder of SFM, Shawn Refoua, has spent the past six years studying how people think about and drink cocktails. He’s dedicated these years to understanding bartending methodology in its differing forms, and how bartending etiquette is affected by all factors surrounding bar businesses and their customers. As a student of behavioral psychology, he has also done research into understanding alcohol’s effect on bartenders and their patrons using an emphasis on group dynamics.

In the past six years, Shawn has personally instructed over two thousand people in the art of bartending, and has trained a bartender resident in almost every bar in San Francisco.

SFM incorporates top talents in every area of specialization to deliver the highest level of service of every type. Join the culture of SFM and be part of our movement to responsibly take wine and spirits in directions never seen before.