About us

We’ve spent the last few years watching cocktails rapidly evolve and seeing our friends and colleagues open up to the new resurgent cocktail movement. We are now entering a new paradigm in how we drink (and think about drinking) and SFM is dedicated to helping it grow and helping define its parameters. Having noticed a void in how cocktails are perceived, events are executed, and how bartending is learned, SFM has dedicated itself to defining innovative events and executing them in awesome new ways.